Kendrick Lamar Subtly Nods to Drake Feud in New Gatorade Ad

Kendrick Lamar has seemingly reignited his rivalry with Drake through a new Gatorade commercial.

The ad features Lamar narrating over his track “Peekaboo,” saying,
“Going the distance. Losing. So I know I always win.”

Many fans interpreted the line as a subtle jab, referencing his past lyrical battles with Drake and framing his setbacks as fuel for greater success.

This marks the first time a musician has ever been featured in a Gatorade campaign.

The ad’s theme of resilience and triumph aligns with Lamar’s career narrative of turning losses into legacy.

The timing follows major career moments for Kendrick, including his Super Bowl LIX halftime performance and the Grammy-winning diss track “Not Like Us.”

Though Drake isn’t mentioned directly, the layered messaging and Lamar’s delivery suggest the feud is far from finished.