Kanye West To Not Release Vultures 2 On Streaming Services

Kanye West, known as Ye, and Ty Dolla $ign are charting a new course for their upcoming album, "Vultures 2." In a departure from traditional music release strategies, they have decided against using streaming platforms for distribution. Instead, Ye plans to sell the album directly to fans for $20 USD through his own website.

This decision was influenced by discussions within Ye's team and aligns with his views on the music industry's current dynamics, particularly the impact of streaming on the value of music. He shares a perspective similar to James Blake's, who has publicly stated that streaming devalues artists' work.

Ye's strategy hinges on the power of his substantial social media following. He believes that even a small percentage of his followers purchasing the album could lead to significant sales, surpassing traditional streaming revenue. This approach is not without precedent; Ye cites the success of merchandise sales on Yeezy.com during Super Bowl Sunday as evidence of the feasibility of direct-to-consumer sales.