Kanye West recently introduced a Super Bowl commercial for the Yeezy watch, coinciding with the launch of his and Ty Dolla $ign's album "Vultures." This marketing move has sparked curiosity about whether the commercial will actually air during the Super Bowl, given Kanye's recent controversies with major brands.
The ad itself is minimalist, featuring a woman running on a treadmill while the song "Back to Me," a track from "Vultures" featuring Freddie Gibbs, plays in the background. This approach adds to the anticipation for "Vultures," which has already faced a rollercoaster of availability on streaming platforms like Apple Music and Spotify.
Freddie Gibbs' feature on the album has been particularly well-received, standing out as one of the most praised elements of "Vultures" among fans. This positive reception contrasts with the mixed reactions to the album's lyrics, which reflect Kanye's controversial views.
Despite the uncertainty surrounding the Yeezy watch commercial's airing during the Super Bowl, the ad's release has fueled significant discussion. Fans are eagerly discussing the album's content and the potential impact of Kanye's Super Bowl commercial, making "Vultures" one of the most talked-about releases in recent times.